Using the Sales Triangle to your advantage
The Sales Triangle is a tool that you can use in any business, personal or professional.
It's a tool that you can use in your life too
Here's how I use it in insurance, but try and understand how you can use it for…basically anything
It goes like this:
There are three key points
You can only get 2.
If you're looking for fast insurance at the cheapest price- we would call that "Strip Quoting."
This will only cover what's required and it'll be very cheap. You'll end up being very frustrated when you need your insurance most.
If you're looking for fast insurance that's high quality- its not the worst thing
it ends up giving you almost too much coverage, and it'll be more expensive than you'd like
Finally, we could get you quality insurance at the best price- this is the golden zone
This gives you hand tailored insurance, multiple options, and it'll be at very competitive pricing
And with comma, it's still a 24/hour or less quoting process. When you can hit 2 points of the Sales Triangle really well, and the third one isn't neglected, that's value add.
Next time you're looking to buy anything, consider the Sales Triangle when discussing your purchase.